Head of B2B Marketing, Asia Pacific Latin America (APLAT)

(Proven B2B Marketing experience in Japan is required) The Role: The Head of B2B Marketing, Asia Pacific Latin America (APLAT) will own, develop, and drive all marketing strategies, plans, and initiatives for the Commercial business in key markets across APLAT. This includes creating highly effective demand-creation strategies targeting top Education, Government, Large Enterprises, Foundational businesses (SMB), and regional vertical institutions. Reporting to the Head of APLAT, this leader will be a key member of the B2B Commercial Marketing organization, leading the development and strategic approach to growing the Logitech B2B brand in the region utilizing a multi-channel approach to accelerate the division’s hyper-growth trajectory. Your Contribution: Oversee the APLAT B2B Marketing strategy and budget. Build out, develop, and lead a regional marketing function that spans customer marketing, channel marketing, regional customer & channel events, regional demand generation activities, sales and marketing operations support, NPI launches in the region, and more. Partner with Sales Leadership to ensure a closed-loop process from lead creation through to closed revenue. Iterate and adapt as needed to drive lead volume and quality of lead conversion until ready to be handed off to sales. Identify, measure, and report on a set of standard KPIs for the region that roll up into global metrics for the Global B2B Marketing organization. Partner with B2B Business Group (BG) Global Marketing and Global Marketing & Communications to ensure aligned Marketing strategies and continuation of overall B2B brand strategy. Develop, own, and continuously validate the regional B2B Sales and GTM plan and growth strategy through aligned marketing tactics. Redefine and drive a marketing culture focused on creating high-touch, highly-targeted solutions that accelerate growth and awareness. Develop new and deepen existing customer relationships with large enterprises, educational institutions, and government entities by leveraging B2B solution providers, alliances, and various channels including DMR, distribution, system integrators, and VARs. Support initiatives of the global GTM Alliance team, in-region, for Zoom, Microsoft, Google, Apple (and others) to build regional joint-GTM and alliance opportunities that position Logitech’s B2B platform as the solution of choice. Oversee the in-region marketing team members in the planning and execution of activities and initiatives to support B2B’s continued rapid growth; guiding effective marketing plans and communications around Logitech’s B2B solutions, including lead-generation and management. Work with the Central Head of Campaigns to localize and execute customer campaigns to further drive awareness into new and existing accounts. Work with the Central Head of Channel Marketing to execute programs with partners in the region. Build and maintain a productive, effective, and close relationship with the regional Sales and GTM teams Key Qualifications: For consideration, you must bring the following minimum skills and experiences to our team: Proven experience in covering the Japan market. Proven years of senior marketing/digital experience driving Enterprise hardware technology solutions into Government, Education, Fortune 1000, and/or SLE institutions globally. Deep, hands-on experience in B2B marketing experience is strongly desired. Demonstrable experience in building and growing teams versus maintaining what already exists. Strong leadership skills and 5+ years experience managing + building marketing teams of 10+ people or greater. Minimum 5+ years experience managing culturally and geographically diverse teams, particularly in countries throughout Japan, Asia Pacific and Latin America. Experience working with Enterprise business-to-business resellers in DMR, Distribution, SP, integrator, and VAR channels.