Manager, Media Planning | 媒體企劃經理/資深經理

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com Role Summary and Impact • Develop and follow best practices and procedures/process for media planning & operations • Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs • Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies • Provide guidance to the team on planning, operations, and optimization of digital campaigns. • Collaborate closely with internal stakeholders to ensure the campaign’s smooth implementation • To update the team and clients on new trends and changes in the media landscape (e.g. new media vendors, new ad formats, etc.) Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: · Around 5-7 years of experience in media agency · With leadership track record, guiding a small team · Experience working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources · Competent in media planning and buying across all platforms with a good understanding and working knowledge of digital media. · Shows a depth of understanding of the industry, business, brands and consumers in client conversations. · Possess strong thought leadership and ability to tell a compelling digital story. · A track record of success in integrating a digital product offering into a wider communications planning offering (offline and online). · Applied knowledge of 3rd party ad-serving, website and tracking and associated technologies a must, especially programmatic. · Positive team spirit with the willingness to go the extra mile and passion for thinking outside the box. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.