Product Marketing Specialist (CMP background needed)
Summary With the final aim of achieving sustainable profitable growth, the position’s main purpose is to support the transformation of newly developed “Products” into “solutions” for the various CMP applications, defining the Solutions’ positioning and usage. It interacts primarily with Market Segment Managers and R&D. In addition, it may develop and nurture relationships with value chain and industry partners. The position reports administratively to the global Marketing Director and takes guidance from the Product Segment managers.
Primary responsibilities include:
Integrating new Products into the Offering Portfolio by way of creating and maintaining the Product Selection Guides by applications. Support Product Segment Managers in rolling out new product offerings to field teams.
Write and edit Application Notes for newly developed Products, or update existing ones, in collaboration with R&D, Application and Field teams.
Supporting the Product Segment Managers in the following tasks, centralizing and providing required data. Evolving in taking more ownership over time.
Shepherding the “StageGate” process for new products development from “Assessment” to “Commercialization” stages.
Defining the new Products’ positioning (branding, utilization, value proposition, CoA content, etc.) and design based on requirements, including new Raw Materials strategy counseling with R&D and Procurement (technical roadmaps, price points, volumes, capacities, limitations, etc.). Ensuring marketability of Products from a Stewardship and Regulations standpoint for all targeted regions.
Building and maintaining commercial relationships with Tier-2 3rd parties active in CMP, such as Tools OEM, Slurries suppliers, Conditioners suppliers.
Provide frameworks of collaboration when appropriate with the aim of becoming their preferred Pad supplier.
Key Metrics:
Application Notes created/updated Products Selection Guides created/updated Stage-Gate “gates” success rate and Time-to-Market Some Leading indicators:
Readiness of Product Selection Guides by application Sampling activity Primary Location: Hsinchu (Taiwan, R.O.C.)
Job Qualifications
Required: Master’s degree, or bachelor’s degree in science or business with 5+ years of experience.
Prior experience in CMP commanding proficient understanding of fundamentals and principles. Experience in Fab or Application Lab.
Ability to distill complex technical information into understandable content for a variety of audience
Become a technical expert in CMP technology and develop into a go-to resource for technical knowledge. Be able to quickly search technical information and synthesize and retain knowledge.
Prior relevant project management experience preferred.
Work effectively across all functions of the business to develop data packages to support engagement globally
Ability to navigate a matrix organization structure and partner with the Functions to meet or exceed internal/external customers’ expectations.
Result oriented; can demonstrate a track record of setting clear priorities and goals and delivering against them.
Good communicator who is highly effective at building and maintaining networks; effective written, oral and presentation skills.
Full professional proficiency in English (spoken, written, read).
Fluent with Microsoft Office suite (Excel, PowerPoint, Word), especially Excel.
JUMP user and familiar with statistical analysis tools and frameworks
Preferred but not required:
Engineering degree in chemistry, physics, electronic or material science Degree in Business Administration (MBA or similar) Demonstrated strong skills in new digital technologies