SA20034 eCommerce & Digital Marketing Expert

Coordinate cross-functional projects involving AI, brand websites, and e-commerce operations, including requirement gathering, development management, and post-launch support. Plan, develop, and execute global digital marketing initiatives—including AI-driven campaigns, website activations, CRM activities, and email marketing. Manage and optimize key digital touchpoints such as product pages, microsites, and brand stores to ensure engagement and conversion performance. Implement SEO strategies, Google Ads, and retargeting campaigns to drive qualified traffic and maximize campaign efficiency. Track and analyze digital campaign performance, providing regular reports on ROI, KPIs, and actionable insights for optimization. Continuously refine live campaigns by adjusting creative assets, targeting strategies, and content based on performance data. Utilize digital marketing tools and AI technologies—including Generative AI, LLM updates, and cloud marketing platforms—to enhance campaign automation and personalization. Stay current with emerging trends and best practices in AI and digital marketing, applying relevant innovations to projects. Provide training and share digital marketing best practices with global and regional teams.