Senior Brand Coordinator

About the job With over 40 years of expertise in the baby gear industry, a global team of 13,000+ employees, and a presence in more than 11 countries—including the United States, Australia, the Netherlands, Germany, Dubai, and Japan—the company is now expanding into the pet safety industry.

As part of this exciting growth, we are looking for a Senior Brand Coordinator (distributor market) to support the expansion of our new Pet Safety Brand, Tavo.

The principal objective of the Sr. Brand Coordinator (Distributor Marketing) is to support the Brand Manager for distributor markets in the development of key global brand and communication strategies for all distributor markets while being responsible fully for the stakeholder management and planned activities as well as supporting them with web/product page developments, events, social channels and influencer strategy. This role reports into the Brand Manager within the team. She/he will manage distributor relations and execution of marketing plans in the selected export markets she/he is responsible for and supports the Brand Manager with larger regions.

What you’ll do A. Distributor Marketing & Brand Execution Responsibilities related to supporting distributors in localizing and executing brand strategy and tools:

  1. Plan and manage the design, content, and production of distributor-specific marketing materials.
  2. Work with distributors on global celebrity & influencer marketing strategy Support distributors with execution of global events including trade shows and influencer events.
  3. Create monthly packs for distributors to use, including but not limited to social posts, Meta Ads, newsletter templates, sales tools, etc.
  4. Support distributors on needed marketing tools via Project Management System Wrike and brand environment Bynder.
  5. Provide guidance to distributors on local showroom and trade and consumer fair layouts and brief in designs to the creative team
  6. Act as the primary brand ambassador to distributors in local markets, ensuring that they have access to and utilize all tools needed to launch the brand in their region

B. Market Intelligence & Strategic Alignment Responsibilities focused on analyzing distributor markets and aligning strategy globally:

  1. Analyze distribution markets and provide recommendations for the execution of brand activities
  2. Conduct regular market review reports to global sales, product, and marketing teams including: *Market demographics *Market economics *Competition within the industry *Retail landscape *Current state of Tavo in the market (if applicable) *Opportunities for growth in the market a. Lead distributors to develop launch plans for key products or product ranges in their markets. b. Thoroughly understand the Tavo brand and serve as a liaison between global brand team and regional distributors in global markets.

C. Cross-functional & Creative Coordination Responsibilities focused on collaboration across internal teams and creative functions:

  1. Act as a gatekeeper for brand identity, gathering visuals and recapping local and influencer activities and providing creative feedback from the global brand team to distributors.
  2. Act as an intermediate with the IT and Creative Team to brief and create web/product pages, sales tools, and marketing materials for distributors
  3. Act as a proactive member of the Global Marketing Team, bringing together Distributor Markets, Sales, Product, and the Creative Team.