Channel Program Management Project Manager (通路管理專案經理) _GBM

Getac is looking for a candidate who drives leads and pipeline generation via channel programs designed for channel partners. This role encompasses responsibility for developing and executing comprehensive, integrated B2B demand generations campaigns including email marketing, telemarketing, lead nurturing that deliver a consistent pipeline of high-quality leads, working with cross-functional teams to design and execute global demand generation marketing programs, follow up and nurture leads, and discover business opportunities to achieve business revenue goals.

The ideal candidate in this role will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in Hubspot & SalesForce and analyzing results.

Responsibilities:
• Drive marketing qualified leads. Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities. • Working collaboratively with marketing and sales team for leads prospecting.
• Ensure optimization of marketing automation best practices to attract and guide qualified leads through the sales process. Solving complex leads flow technical integration solutions and issues. • Work with web team and function teams to create new lead gen engine such as chatbot, meeting booking, partner referral.
• Oversee global leads database and work with global marketers to develop and maintaining the prospect database and produce insight reports.
• Manage lead nurturing programs to accelerate prospect movement through the demand generation sales funnel. • Developing comprehensive content marketing strategies for specific industry solutions • Developing boiler-plate messaging guides for all communication platforms including web and social channels, thought leadership pieces, blogs, case studies, industry reports, newsletters, video scripts and interview transcripts • Partnering with global cross-functional teams including: product, sales, digital, brand, PR, analyst relations to develop go-to-market materials that well-researched and crafted contents (messaging, style guidelines, brand consistency, and voice) that are compelling to engage with customers across digital channels and be proficient with proofreading and editing