Director, Advertising and Optimization | 廣告投放與優化副總監/總監

KEY RELATIONSHIPS • Collaborating closely with internal teams • Establishing strong relationships with relevant media, data, and technology partners • Foster deep trust and understanding with agency client teams • Contribute to great teamwork in your immediate team WHAT YOU SHOULD SPEND YOUR TIME DOING People – 35% of your time • Manage team workflow, delegating tasks effectively, making sure goals are set & met, and resolving issues with minimal guidance • Ensure performance evaluations are completed to the required frequency and standard, coaching managers where required • Lead the training and development of junior members of the team, including up-to-date certifications/accreditations across all relevant platforms Product – 30% of your time • Enrich ongoing implementation planning and buying practices to improve delivery, collaborating with practice leads where relevant • Bring innovation and creativity to the table by leading the testing agenda for your team, collaborating with partners to harness their capability • Supervise the reporting output across the team, ensuring it is jargon-free, insightful, and of the highest standard Client – 20% of your time • Own key relationships at the intermediate level, as it relates to implementation planning & buying • Demonstrate strong media planning principles, working with clients to provide implementation plans that are grounded in strategic priorities • Provide coaching and guidance to junior team members on their communication and relationship-building skills Commercial – 15% of your time • Address and resolve challenges and issues related to commercial tasks, liaising with stakeholders and coaching junior team members as required with minimal supervision • Seek and implement improvements to ways of working that increase efficiency and effectiveness of commercial operations • Support director on investment decisions, audits, and forecasting