Manager, Advertising and Optimization | 廣告投放與優化經理/資深經理

• Understand the campaign brief received from Agency Planner / GroupM Nexus Activation Specialist Manager, create multi-channel / integrated activation plan in line with SOP • Coordination with other stake holders, mainly the GroupM Nexus Buying team for deal closures • Optimize the activation plan to achieve the objectives/ KPI • Close the optimized plan with Activation Specialist Manager • Based on the aligned plan, create schedule keeping in mind the expectation from Scheduling brief received • Set up campaign platforms for Digital activity (wherever required) • Coordination with mPlan team for Estimate/ other documentation process for the approved plan; process adoption for plan implementation • Execute the approved campaign through GroupM Nexus mPlan team: campaign go live • Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc • Based on campaign performance/ mid eval analysis, Campaign inflight optimization is compulsorily done for every single campaign using the Roll Out Brief • Follow end to end GroupM Nexus process for Planning, Campaign execution and Campaign management • Adherence to GroupM Nexus best practices for planning and campaign management • Maintenance and follow-through of SOPs.