Marketing FP&A

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Our new FP&A team is hiring Marketing FP&A talents to contribute to improving key financial metrics and devise measures to resolve issues identified through high-level data analysis. This person will also support with formulating long-term solutions to bridge financial decision-making for Coupang’s leaders.

What you will do:

  1. Financial Modelling & Forecasting:
  • Develop, maintain, and enhance sophisticated financial models for performance marketing campaigns (e.g., Google Ads, Meta Ads, programmatic, affiliate marketing).
  • Forecast key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), Return on Ad Spend (ROAS), conversion rates, and revenue impact.
  • Conduct scenario planning and sensitivity analysis to assess the financial impact of various marketing strategies, budget allocations, and market changes.
  • Collaborate with marketing teams to develop accurate and data-driven marketing budgets and forecasts, ensuring alignment with overall company financial goals.
  1. Performance Analysis & Reporting:
  • Conduct in-depth analysis of performance marketing campaign data to identify trends, opportunities, and areas for optimization.
  • Generate comprehensive weekly, monthly, and quarterly reports on marketing performance, providing clear insights into financial efficacy and areas for improvement.
  • Develop and maintain dashboards using tools like Tableau, Power BI, or similar to visualize key financial and marketing metrics for stakeholders.
  • Analyze the effectiveness of different marketing channels, campaigns, and creatives in driving financial results.
  • Perform post-campaign analysis and provide recommendations for future optimization.
  1. Strategic Insights & Recommendations:
  • Translate complex financial and marketing data into actionable insights and strategic recommendations for marketing leadership and executive teams.
  • Proactively identify opportunities to improve marketing efficiency, reduce CAC, and increase CLTV.
  • Partner with marketing, product, and sales teams to understand business drivers and provide financial guidance on new initiatives, pricing strategies, and market segmentation.
  1. Budget Management & Optimization:
  • Monitor performance marketing spend against budget, identifying variances and proposing corrective actions.
  • Assist in the allocation of marketing budgets across channels and campaigns to maximize ROI and achieve financial targets.
  • Ensure proper financial tracking and reconciliation of marketing expenditures.
  1. Cross-functional Collaboration & Communication:
  • Act as a key liaison between the Finance and Marketing departments, fostering strong collaboration and mutual understanding.
  • Clearly communicate financial concepts and insights to non-financial stakeholders.
  • Mentor junior analysts within the finance or marketing analytics teams, sharing expertise in financial modelling and performance analysis.
  • Stay updated on industry trends, best practices in performance marketing, and financial analysis techniques.

Essential Qualifications:

  • Bachelor’s degree (major in management or finance preferred)
  • 8 years of experience in financial planning (FP&A), business planning, or management planning
  • Proficient in using MS Office Excel
  • Experienced in leading financial projects, improving processes, or participating in decision-making
  • Experienced in business planning, KPI setting and initiative reporting, and performance analysis
  • Root cause analysis and problem-solving ability
  • Experience in delivering effective results in a fast changing and growing environment
  • Nice-to-have’s: proficiency in SQL and/or Power BI