Product and Content Marketing Specialist (B2B)

IAdea is always embracing new, innovative, and market-disruptive partners to create unique solutions that fulfill the constantly evolving smart workplace management market. Join IAdea and many of our industry-leading partners on the journey of bringing mission-critical to the point of decision, drive modern workplace experiences and productivity. As a Product Marketing Specialist, you are responsible for presenting our products in ways that will strengthen our brand and boost sales. You will also be responsible to content marketing strategy and help maintain IAdea’s thought leadership positioning. This role is the glue that binds our product strategy to the tactics we need to drive success in Sales and Marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches. In addition to the marketing team, you will regularly collaborate with product managers, sales channels and marketer from IAdea’s partner ecosystem; it is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in. Responsibilities · Collaborate with Product Management to plans and executes go-to-market strategy according to business objectives and ROI. · Translate technical details into benefits for each channel we support · Develop a marketing plan and strategy for the products you support in conjunction with our marketing team, including key activities and levers we can pull to support the retention of existing customers and the acquisition of new customers. · Act as a thought leader for the products you support externally, including speaking engagements and written works. · Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. · Understand the competitive landscape – be an expert on our competition and how they are positioned.