【事業發展部】Manager / Director of Marketing and Communications

Job Summary: Responsible for planning, development and implementation of the Company’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations missions and coordinates at the strategic and tactical levels with product and sales teams of the Company and its strategic partners. Job Description: Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning, field force activities, and control of the marketing budget. Prepare new product marketing plans for product introductions in cooperation with the management team. Organize and direct marketing strategy meetings on a regular basis. Communicate with the product team to learn latest product directions or features, with the sales team to learn latest business progress, and transform the knowledge into marketing materials. Deliver feedback from the market or prospective customers to relevant teams internally to improve sales engagement or product roadmap. Organize marketing events or trade shows for the company. Coordinate media interest and ensure regular contact with target media and appropriate response to media requests. Conducts relevant market research and coordinate and oversee this activity. Monitor trends. Develop ongoing liaison with key opinion leaders or partnering companies to ensure that significant developments in the field are identified and monitored. Participate on relevant industry committees ensuring that the company has a high level of professional standing. Assist the sales team in establishing pricing policies.