行銷企劃 Marketing Communication Specialist (新加坡市場)【明基BenQ亞太區】

• Plan and execute BenQ brand and product marketing communication initiatives in the Singapore market. • Understand target audiences, behavioral patterns, and consumer journeys to localize digital content that resonates with local preferences. • Lead integrated marketing communication (IMC) activities for the BenQ brand and its core product lines (monitors and projectors). This includes PR, creative content development, influencer/KOL marketing, social media strategy, owned media management, and offline experiential marketing.