大尺寸顯示器資深產品行銷專員, Sr. Product Marketing Specialist – Large Format Displays, Global Marketing

We are seeking a dynamic and experienced Senior Product Marketing Specialist to lead marketing communication efforts for our Large Format Display group, encompassing hardware, software, and accessories. In this role, you will work cross-functionally with product development, business units, creative teams, and local marketing teams to craft and implement marketing strategies that enhance brand awareness, boost market share, and drive demand within the corporate sector. This is an exceptional opportunity for a detail-oriented and passionate individual looking to elevate their career in product marketing within the fast-paced technology industry. Key Responsibilities: Market Research and Insights o Conduct in-depth market research to uncover customer challenges, industry trends, and competitor activities. o Analyze findings to develop actionable insights and strategies for product positioning. o Stay updated on industry news, competitor developments, and emerging technologies to identify opportunities and threats. Product Positioning and Messaging o Collaborate with product development teams to deeply understand product features, benefits, and unique selling propositions (USPs). o Develop compelling and customer-centric product messaging that differentiates our offerings in the marketplace. Marketing Campaigns and Content Development o Develop detailed briefs for marketing campaigns and creative assets that align with business objectives. o Manage the end-to-end creation and execution of marketing campaigns to promote our corporate Large Format Displays. o Support the development of marketing materials, including brochures, videos, website content, and social media assets. o Coordinate with local marketing teams to ensure brand consistency across all regions and touchpoints. Performance Monitoring and Reporting o Track, analyze, and report on the effectiveness of marketing campaigns and initiatives. o Prepare detailed performance reports and presentations with actionable insights for senior management.