Southeast Asia E-Commerce Marketing Specialist
Since 1961, being the first company importing kids OTC product from Japan, Shinyi successfully created a solid market foundation in selling kids OTC and healthcare products. Through a popular TV commercial film, Risal became the ranking 1 in Kids healthcare brand in Taiwan. In 2005, we took over and merged with Da-Ya pharma, becoming VIGILL pharmaceutical company, specialized in developing women personal care products. Shinyi covers OTC, medical devices, cosmetics, food and food supplements 5 categories Taiwan retail markets. With an advantageous background in cooperation with Japanese and Israeli pharmaceutical companies in R&D and manufacturing, as well as in cooperation with overseas brands in distribution, our business and products spread across countries including Taiwan, Japan, China, Hong Kong, Malaysia and Singapore.
Job Responsibilities:
Manage e-commerce operations in the Southeast Asian region, including product listing maintenance, campaign registration, promotions, and customer service. 東南亞區域電商網站的運營(如:商品上下架維護、活動報名、促銷、客服管理)。
Execute annual business plans to achieve sales targets. 根據年度計畫,實現業績目標。
Implement department budget allocation and promotional activity planning. 執行部門整體預算分配和促銷活動計畫.
Translate and write English-language promotional materials, product information, website content, and banner ads based on existing company resources. 負責撰寫英文品牌宣傳材料、產品資訊、網站內容、橫幅廣告等。(以公司現成素材翻譯成英文)
Plan and execute social media content and advertising campaigns for Facebook, Instagram, including theme development, visual concepts, and copywriting. 品牌社群FB/IG/Line內容和廣告企劃與執行,包含主題發想、視覺構想、內容文案撰寫。
Continuously build brand awareness, enhance brand preference, and evaluate promotional effectiveness. 持續培養品牌知名度、品牌喜好度與促銷活動效益評估。
Coordinate cross-departmental projects, media collaborations, strategic partnerships, and KOL/KOC marketing initiatives. 跨部門專案、媒體合作、異業合作規劃、KOL合作與執行。
Plan and optimize digital advertising strategies, monitor campaign performance, and be proficient in Google Ads, GA4, Facebook Ads, Instagram Ads, TikTok Ads, Taobao Ads, and SEO optimization. 數位廣告投放與素材規劃,成效檢視,熟悉Google ads/GA4/FB/IG/Tiktok/抖音/淘寶等站內站外廣告投放/SEO 優化
Work closely with internal teams and external partners to increase brand visibility, traffic, and conversion rates through social media marketing, affiliate programs, and influencer collaborations. 與內部和外部各方密切合作並通過社交媒體行銷、聯盟計畫、KOC等推廣產品,以提高品牌知名度、流量和轉化率。
Complete tasks assigned by management. 主管交辦事項。