行銷企劃(遊戲相關產品) Marketing Communication Specialist (Gaming)【明基BenQ亞太區】
• Plan & execute BenQ brand and gaming product marketing communication activities in Asia Pacific market. • Roll out and manage key campaign marketing activities in selected key country to have heads-on experience. • Observe the target audience, behaviors and consumer journey to localize digital content that fits local demands. • Conduct IMC activities for BenQ brand and gaming related product: esports gaming monitor and gaming projector. Including but not limit tournament marketing , joint collaboration with game publisher, PR, creative content generation, influencer marketing, social media, own media management and offline experience in gaming/gadget field. • Work with cross-functional teams at local branch office and the APAC regional office in Taipei.